AI in Messaging Apps: What You Need to Know

Artificial Intelligence. Marketing’s latest buzzword has been top-of-mind for brands across industries as of late. Media publications, food and beverage companies, realtors, tech giants, hospitals and even universities have been feverishly trying to integrate AI into their marketing strategies. While AI is soaking up recent news headlines, is it really worth the hype? In today’s blog post, we’re defining what it is and sharing the impact it’s having on mobile messaging apps.

What is AI?

AI, or artificial intelligence, dates back to the 1950s. The capabilities have drastically changed since then, but the definition has largely stayed the same. Essentially, AI is the ability for machines to learn from humans and perform human-like tasks (SAS). Although science fiction often paints AI as being apocalyptic, the AI that we refer to in the marketing world is nothing like the scenes from The Terminator.

In fact, AI technology offers several benefits for users and exciting opportunities for brands. Everything from voice assistants (e.g., Siri, Amazon Alexa and Google Assistant), self-driving cars, facial recognition and online retailers’ recommendations are powered by AI. You know the suggestions that you see from Netflix when you swear there’s nothing to watch? Those are based on the streaming service’s predictive technology. And your on-point Pandora radio? You have AI to thank for that.

AI in Mobile Messaging

So, what does artificial intelligence have to do with mobile messaging? The full extent of the role AI will play in mobile messaging apps likely won’t be realized for some time, but we’ve already started to see it impact the way we communicate with friends and brands in messaging apps.

Artificial Intelligence Keyboards: AI keyboards like SwiftKey are revolutionizing the capabilities of autocorrect. The keyboards learn from user behavior, making it easier to communicate in messaging apps. Using AI technology, SwiftKey predicts what users will say and even suggests emojis based on user behavior. With AI making messaging more effortless than ever, we predict the use of messaging apps will continue to rise. 

Chatbots: Brands are eliminating the need for unpleasant customer service encounters by supporting their customers in the messaging space with chatbots. Say “goodbye” to Twitter complaints and excessive hold times. Using artificial intelligence, chatbots are capable of having real conversations. Customers can communicate with the bots for home decor advice, to find new recipes, request information about a product, get information about their orders and more. With the intimate nature of messaging apps, brands are increasingly identifying ways to reach their audience in messaging apps.

Translating: In today’s globalized world, AI’s language translation capabilities are perhaps one of the most useful applications of the technology. Google Translate uses artificial intelligence to detect languages, determine the best translation and translate between multiple languages. For brands communicating with international customers, the implications of this development are huge.

The mobile messaging space is constantly evolving. At Smallball, we stay up-to-date on trends and opportunities within the digital space. By signing up for our emails, you’ll receive the latest news and tips on mobile marketing. Fill out the form below to start receiving Smallball newsletters!

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