Be a Part of Cultural Conversations
April’s “Beychella” event took social media by storm, quickly becoming one of the most talked about subjects on Twitter and the most-watched YouTube live stream ever. With over 2 million uses of #beychella, Beyonce’s takeover of Coachella Music Festival wasn’t just an event–it was a cultural moment that became a hot topic of conversation for weeks after the festival ended.
In our hyper-connected world, events like Coachella and the NBA Finals have become an integral part of seasonal rhythms, and brands should take note. Seasonal marketing tactics should go beyond posting about Christmas and Independence Day and leverage the events and moments that capture people’s attention. As we’ve explored in previous blogs, word-of-mouth marketing is one of the most reliable ways to reach new customers and turn existing ones into brand evangelists. A remarkable 92% of consumers trust recommendations from friends and family over all other forms of advertising, with customer reviews a distant second. In other words, just getting people to talk about your brand is one of the most effective marketing strategies you can adopt.
Cultural moments, whether nationwide or local, can provide an ‘in’ for brands to be a part of the conversations happening online with friends. For example, Moon Pie’s irreverent Twitter account acknowledged of-the-moment conversations happening about the recent flood of privacy policies, and achieved massive engagement. In the Carolinas, Krispy Kreme offers customers rewards based on how many points the Carolina Panthers score during games. In each case, the brand found a unique way to be a part of a time or region-specific moment.
We have updated our MoonPie policy pic.twitter.com/rloc2WdCcG
— MoonPie (@MoonPie) May 25, 2018
One brand—already in itself a bit of a cultural ‘moment’—used the beginning of NBA season to release an add-on that would allow users to incorporate “Big Baller Brand” branded emojis into their discussions about all things basketball. By releasing relevant messaging content in time for the start of a highly-anticipated sports season, BBB was able to integrate itself into conversations happening all over the country.
As you create a marketing strategy, look beyond just federal holidays for seasonal inspiration. And don’t be afraid to create content on the fly as unexpected events or subjects go viral. Hashtags, giveaways, and of course sticker packs, can be great ways to integrate your brand into what your current and potential customers are already talking about. Contact us to learn more about how branded stickers and emoji keyboards can help keep your brand in the loop.