Branded Sticker Vs. Emoji: What’s the Difference?

Emojis have taken the world by storm, allowing users to better communicate and customize their messages. People often confuse branded stickers with emojis, but we are here to set the record straight! Emojis and branded stickers may have a lot in common on the surface, but each digital messaging feature has its own distinctive characteristics that set them apart.

What is an Emoji?

To understand the difference between emojis and stickers, we first have to know what they are. What makes an emoji an emoji, and a sticker a sticker? Unicode.org defines Emojis as:

“Pictographs (pictorial symbols) that are typically presented in a colorful cartoon form and used inline in text. They represent things such as faces, weather, vehicles and buildings, food and drink, animals and plants, or icons that represent emotions, feelings, or activities.”

The use for emojis is plain and simple; to communicate. They are meant to spice up any conversation or simply to better get your message across. Emojis have completely revolutionized the world of messaging. Instead of just saying what you are doing, thinking or feeling, you can show it. A user’s intent is often lost in a text message.

One large, blaring fault is that they do not look the same across devices. It’s entirely possible that the perfect emoji for the moment comes across as a white, empty box to the recipient. This is a common problem if a phone isn’t updated. On the other hand, stickers have a consistent look across all devices and systems.

Another reason emojis aren’t ideal for marketing is that they aren’t customizable. Emojis are approved by an organization called Unicode that sets standards and guidelines for emojis, making them tricky to personalize and make brand-specific. When it comes to saying more with less, there’s a better option.

What is a sticker?

Stickers are similar to emojis in that they are images meant for messaging. However, stickers offer more features and customizations to both senders and receivers. For example, stickers can be as simple as a smiley face or as useful as a clickable link inside a customized image. These links could take users to coupons, websites, order forms, videos, and other offers. Branded stickers are often used by businesses as a tool to engage and interact with their customers.

texting with stickers

Smallball helps businesses create custom branded stickers to help them do just this. With consistency across operating systems and less strict guidelines, stickers are easier to develop and customize for your brand. If you are looking to create a branded sticker pack for your business, contact Smallball to learn more about our turnkey solutions.

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