Blog

Festival Season 2018: Our Favorite Branded Activations

June 27, 2018

Crowds at a concert

If your Instagram feed looks anything like ours lately, there’s no denying the fact that festival season is upon us. From indie-inspired events like Coachella to cultural experiences like the New Orleans Jazz & Heritage Festival, concert-goers can find an […]

Read More >

Be a Part of Cultural Conversations

June 18, 2018

Someone holding phone at concert

April’s “Beychella” event took social media by storm, quickly becoming one of the most talked about subjects on Twitter and the most-watched YouTube live stream ever. With over 2 million uses of #beychella, Beyonce’s takeover of Coachella Music Festival wasn’t […]

Read More >

Harnessing the Power of Visuals in Marketing

June 11, 2018

People Holding Emojis

Certain messages are easily understood and admired, while others get ignored and forgotten. So, what makes for an effective and memorable message? A combination of elements works together, such as knowing your target audience, creating high-quality content, and staying up-to-date. […]

Read More >

How to Use Branded Stickers to Rally Supporters

May 29, 2018

Woman holding phone

Nonprofits are more digital than ever Nonprofits are getting creative with the ways they engage with supporters and gain advocacy. With new tools and outlets being introduced every day, there are countless methods to use to promote nonprofit events. However, […]

Read More >

Building Trust and Brand Advocates

Chris Hill

May 24, 2018

Megaphone

As this graphic by Marketoonist shows, no matter where you look in social media, you can find someone “faking it.” Whether it’s faking their “fabulous life” or that all-important endorsement on Instagram. Our country is full of false reports, and […]

Read More >

Brand Activations and Why They Work

May 17, 2018

Brand Activations

Let’s start with the basics What is brand activation? Brand activation campaigns are a type of marketing that encourages the audience to interact with a company’s brand. The point of brand activation is to give users a way to experience […]

Read More >