Three Ways to use Mobile Messaging This Holiday Season
With the holidays in full swing, every marketing tip can go a long way in beefing up your bottom line. Your customers are being inundated with offers, promotions and doorbusters in an effort to keep the cash registers ringing during the holidays. So how do you cut through the clutter and stand out among the crowds? Mobile messaging. Here are three ways this tactic can help your brand stand out this holiday season.
Rebates and deals
Social media, websites and TV ads are usually the go-to place for getting word out about a deal, but it’s unwise to overlook the power of mobile messaging. Think about this—an impressive 98% of text messages are read within two minutes of being sent. Within 24-hours, that rate climbs to almost 100%. Most companies find their email open rates hover between 20-50%, depending on the industry. Best of all, a text seems more personal than a bulk email or social media ad, leaving your customer feeling like they’ve definitely landed on the nice list this year.
Promote your website and social
While we’re big fans of mobile messaging, we also want to see you leveraging your other marketing channels well. Sending a quick text promoting your social media pages and website can go a long way in funneling traffic to those outlets. Keep in mind, the beauty of mobile messaging is that it’s quick and to the point. Resist the urge to explain every detail of an offer or product and instead push them to a webpage where they can find all of the information. Make sure your tone is approachable and engaging and always ensure that landing page is mobile-friendly. You don’t want to connect with a customer on mobile, only to send them to a page that’s hard to read and not optimized for their device.
Send a quick reminder
Mobile messaging is a must if you’re a business that runs on appointments. From car care and beauty salons to dentists and home repair professionals, you depend on the customer to make good on their appointment times. In the healthcare industry alone, it’s reported that missed appointments amount to $150 billion dollars a year in lost revenue. Mobile messaging can go a long way in lessening that thanks to its high open rate and convenience.
These are just three clever uses of mobile messaging that can help your business stand out in a crowded field. At Smallball, we specialize in helping brands create customized iMessage stickers that are a fun and engaging way of keeping your brand top-of-mind to customers. Reach out to us today!