Small Ball Marketing • Pricing & Plans

Big ideas.
Real prices.
Room to grow.

Start with the problem that needs fixing. Choose tools you can run, a project we can finish, or ongoing help that keeps the business moving.

Find my starting point ↓Help me choose →

A home services business owner discussing a project with a customer in a warm workshop

SMALL BALL.
REAL WORK.LESS JARGON. MORE FOLLOW-THROUGH.

A manageable first move

Get the tools.
Or get the first response handled.

You can start small without signing up for a whole marketing department. The important question: who will handle the customer when they reply?

You run the tools

Small Ball DIY

$99.99 /month

+ $99.99 one-time setup

Perfect for: the hands-on owner who wants customers, appointments and follow-up in one place.

Contacts, customer pipeline and calendar
Starter templates and practical instructions
Basic account setup + one initial training session
Basic account support by email

You operate the account and handle customers. Custom automations, additional training and managed marketing are separate. Communication usage is billed at cost.

Start with DIY →

We install. You answer.

First Response

$249 /month

+ $199.99 one-time setup

Perfect for: the owner who misses calls on the job and can handle replies.

Configured missed-call text-back
Owner alerts when a lead needs attention
Booking link to your connected calendar
CRM to keep inquiries organized

An automated text starts the conversation; you handle the reply. Reviews and conversational AI are separate. Phone configuration and compatibility are checked before setup. Usage is billed at cost.

Discuss First Response →

Simple billing: Setup gets things started. DIY monthly billing begins when the account is ready to use and initial training is available. First Response monthly billing begins after the text-back, alerts and booking have been configured and tested.

Make yourself easy to choose

A website with a job to do.

We write the copy, build a clear path and test the connections. You bring the business facts and the good work worth showing off.

One offer. A clear next step.

Lead Page Launch

$499 one-time

Small Ball hosting: $49/month

Perfect for: a business promoting one service or offer that needs a focused booking path.

A sales page with copywriting included
A connected appointment-booking step
An automated email thank-you after booking
Mobile-friendly build + one revision round
End-to-end testing before handoff

Basic account setup is included. On our platform, choose $49/month Funnel Hosting or $99.99/month DIY including hosting. We can also use compatible existing tools; their provider fees apply. Content changes, custom integrations and usage are separate.

Discuss my lead page →

A proper home for your business

Website Launch

$1,999 one-time

Small Ball hosting: $49/month

Perfect for: a local business that needs a clear, credible website with room to explain its work.

Up to six pages, with copywriting included
Questionnaire + one Zoom intake interview
Mobile-friendly design and clear navigation
Inquiry or booking connection + search foundations
One consolidated revision round + launch testing

Basic account setup is included. $49/month hosts the existing site with technical support. Optional DIY is $99.99/month total and replaces the hosting fee. Domain renewal, mailbox, content edits and custom features are separate. Additional standard pages: $249 each.

Discuss my website →

Build once. Keep it running. Hosting is $49/month. If you want the full DIY toolkit, $99.99/month includes your purchased site or funnel’s hosting. We don’t stack the two subscriptions. Domain renewal and applicable communication usage are separate.

Fix the thing that keeps slipping

Useful projects.
Clear finish lines.

Sometimes the next move is better follow-up. Sometimes it’s a Google profile that finally tells the right story. We agree on the work before we start.

Keep the quote moving

Estimate Follow-Up

$499 one-time

+ an applicable active platform subscription

Perfect for: a business sending estimates that too often sit unanswered.

One estimate pipeline with clear stages
One follow-up sequence, up to three touches
Owner alerts when a customer replies
Stop rules for replies, opt-outs and closed quotes
Testing and a short handoff session

You send estimates, maintain status and handle replies. Existing customers keep their applicable subscription. New accounts need appropriate onboarding. Ongoing campaign changes and custom integrations are separate.

Fix my quote follow-up →

Make your profile useful

Google Profile Launch

$497 one-time

No Small Ball platform subscription required

Perfect for: a business with a verified Google profile that needs attention.

Review and optimize one existing verified profile
Categories, services and business description
Accurate contact details and website/booking links
Upload the business photos you supply
Review-request guidance + short handoff

Your profile remains yours. Access and verification must be in place. Ongoing posts and review replies are separate. Suspensions, appeals, verification troubleshooting and broader SEO are scoped separately.

Discuss my Google profile →

Your marketing department, when you need one

Less juggling.
More getting on with the job.

Monthly Growth combines a website, customer response, follow-up and support. Choose how much of the ongoing work you want us to handle.

Get the basics working

Local Starter

$499 /month

Setup and usage terms confirmed in writing

Perfect for: an owner-operator who wants a lead page and simple ongoing help.

Hosted three-step lead page
One small website change each month
Missed-call text-back; you answer replies
Automated review requests
Monthly activity report + day-30 check-in

Includes the published Starter scope. Conversational AI and ongoing Google marketing are available in higher plans.

Discuss Local Starter →

Handle more of the conversation

NJ Growth Engine

$1,499 /month

Setup and usage terms confirmed in writing

Perfect for: a small crew with steady inquiries, open quotes and too little time to chase them.

Website up to five pages + two update hours/month
AI Text Agent for questions and estimate booking
Up to three active lead/quote follow-up sequences
Google profile: four posts + one page/article/month
Reviews, source tracking + monthly strategy call

Website work and AI conversations are distinct deliverables. Email/chat support responds within one business day. See the Growth System page for full scope.

Discuss NJ Growth Engine →

A broader marketing partner

Garden State Advantage

$3,499 /month

Advertising spend billed separately

Perfect for: an established business with capacity for more work and an advertising budget.

Growth foundation + four total update hours/month
24/7 AI voice reception + text/voice service
Full Google profile/review care + four articles/month
Managed Google and Meta advertising
Quarterly win-back + monthly/quarterly strategy

Same-day support response during business hours. Response time differs from resolution time. Setup, usage and complete scope are confirmed in your agreement.

Discuss Garden State Advantage →

Compare full Monthly Growth inclusions →

Need one thing done well?

Focused extras. No mystery menu.

Offer	Price	What you get / who it fits	Next step
Service or town page	$249/page	One standard page, copywriting and build in your existing site design. For a new service or genuine service area. Custom features separate.	Discuss a page →
Email Campaign	$299/campaign	One email, one offer, one existing audience: copy, subject line, branded layout, one revision, testing and sending after approval. Uses a compatible, ready email platform. Provider fees, list cleanup, domain setup and automated sequences separate.	Discuss an email →
Blog / local article	$249/article	One original 600–1,000-word article, focused topic research, customer-fact review, title/description, useful internal links, one revision and publishing on a compatible existing site. Supplied or licensed image; no original photography or site rebuild.	Discuss an article →
Google Profile Care	$249/month	One verified profile: four posts, up to ten review replies, supplied photo/detail updates and a monthly activity summary. Initial optimization is $497 when needed; no duplicate setup if your profile is already ready. Broader SEO and troubleshooting separate.	Discuss Google care →

Before combining several extras, we’ll compare the total with a managed plan. Existing plan inclusions are credited by scope; we don’t sell you the same work twice.

No decoder ring required

Here’s how we get moving.

01Find the actual bottleneck.

Tell us what happens from inquiry to booked work. We recommend the smallest useful next step.

02Agree on the work and cost.

We confirm the deliverables, your role, access, recurring fees and anything billed separately.

03Build it. Test it. Put it to work.

You review the agreed work. We test the customer path, hand it over and keep helping if your plan includes it.

Know your problem but not the product? Explore our blog for practical ideas, or take the free Marketing Audit.

Good questions. Plain answers.

Before you hand us the ball.

Can I start with one project?

Yes. A website, lead page, Google profile cleanup or email campaign can stand on its own. Your project may need hosting or an active platform; those costs are shown and agreed before you commit.

Do I have to buy the $99.99/month account with a website?

No. Standard Small Ball website or funnel hosting is $49/month. The optional $99.99/month DIY account includes hosting plus the broader tools. If compatible existing tools support your lead-page project, we can use them and you keep their provider fees.

I built my website myself. Can you help make it work?

Absolutely. We start with what you have: layout, message, booking path and business connections. We’ll explain what is worth keeping and scope the improvements. A rebuild is a decision we make together after reviewing the site.

Does First Response include AI or reviews?

First Response sends the configured missed-call text, alerts you and provides a booking link. You answer customer replies. Local Starter adds a hosted lead page and review requests. NJ Growth Engine includes an AI Text Agent; Garden State Advantage adds voice coverage.

What costs are separate?

Applicable phone, text and email usage and registration charges are billed at cost for DIY and First Response. Hosting-only funnel communication usage is also separate at cost. Domain renewal, business mailboxes, custom work and ad spend are separate. Managed-plan setup and usage terms are confirmed in writing.

What happens if I cancel?

Recurring services are month-to-month with 30 days’ written notice. We agree on the final billing date, access and any handoff work before you start. Your domain and Google profile remain yours; platform hosting and account access end according to your agreement. Migration is scoped separately.

Can I buy online?

For now, the buttons start a conversation so we can confirm fit and any required access. Direct checkout for standardized offers will follow once onboarding, billing and written terms are ready. You’ll see both setup and recurring costs before paying.

Do you guarantee rankings or a certain number of jobs?

We commit to the agreed work, testing and reporting. Search rankings, customer demand and booked jobs depend on factors beyond a single website or campaign. We’ll tell you what we are doing and help you understand the results.

Let’s find your next step